“Video”

Art Show of Winter

Travel Yukon

In the Yukon winter months, the light of the sun virtually vanishes, and the land is cast in darkness. But as the seasons change, the return of the sun’s light almost feels like a new creation. To show the beauty of the snow-covered landscape that is best experienced in the increasing longer days of spring, we teamed up with local Tlingit Formline artist Megan Jenson, to tell the creation story of light. In her traditional Tlingit words, Megan shares how Raven freed the sun to the sky, while walking out her biggest piece of work yet. And what better canvas to share it than the Yukon’s raw landscape with the rising sun as her spotlight?

This video not only took home Gold at the 2021 Marketing Awards, it is now used as a tool to share and preserve the Tlingit language within the Yukon’s Indigenous communities.

The Lingít (Tlingit) sentences in this film were provided by Ànàłahàsh Sam Johnston, to the Children Of The Taku Society. For more details see our website–link in bio.

We acknowledge the traditional territories of the Yukon First Nations and the importance of showing respect:
• For the land by leaving it as you find it.
• For the water, habitat and all living animals.
• For the culture, traditions, virtues and values of each distinct nation.

Marketing Awards: Gold

Thanks for Playing at Home

Curling Canada

During the Covid-19 pandemic, Curling Canada wanted to thank fans for staying home by creating a TV spot for TSN. By digging around online, we quickly found that lots of Canadians were finding creative ways to curl in self-isolation. So we collected as many videos as we could and created a heartfelt “thank you” to fans for playing and staying at home.

ROLES: Copywriter/Concept

Protest in the Sky

Jetlines

Flying in Canada is ridiculously expensive because, unfortunately, we have what’s called a duopoly. These two major airlines (who shall not be named *COUGH* Air Canada *COUGH* WestJet) block out ultra-low-cost airlines from making the market more competitive. So Canada Jetlines needed to tell the Canadian Competition Bureaux that this whole thing sucks, and it was time for them to change some things. Thousands signed the petition after this launched. Buuuut it was soon taken down and so was Canada Jetlines eventually. Yay, Canada. But at least this got some traction and built some awareness around an important problem. Yay, marketing!

ROLES: Copywriter/Concept

Uber Vancouver Carols

Uber

After a long, long wait, Uber finally arrived in Vancouver during the 2019 holidays. So to spread the word, and some cheer, we filled the first-ever Uber in Vancouver with carolers who sang Uber-themed holiday classics for people all over the city. We released it on social media to joyful comments and likes from Vancouverites on Facebook and Instagram.

Curling Fans Get Closer

Curling Canada

Due to popular demand, we decided to bring Doug back for another curling season and give him his own show. In this campaign, we wanted to remind curling fans how close they can get at a live event. So we had him ask the biggest names in the game just how close fans can get.

You Don’t Have to Know it to Love It

Curling Canada

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The game of curling is complicated. Especially if you’re new to it. And the language of curling is in a league of its own too. Curling Canada was starting to run into this problem while attracting new fans. Sure core fans got it. But people outside the sport were like “Whaaa!? I don’t get this curling stuff!” So we created an integrated campaign that reinvented the language of curling with words any newb could understand. For print, we used super layman terms to describe actual curling shots in an exciting way. And we did the same for TV and radio, except we brought on the legendary voice of curling, Vic Rauter, and some guy named Doug to do it. Together, they showed everyone that you don’t have to know it to love it.

Marketing Awards: Bronze: Film & Television Campaign – Small Budget

ROLES: Concepting/Copywriting

Hanging with the Locals

Capilano Suspension Bridge Park

How do you tell people about the screaming-good deal on the local annual pass at Capilano Suspension Bridge Park? You get the locals to do it. And by locals, I mean grown men dressed up in woodland critter costumes. This Facebook and YouTube PreRoll campaign was new territory for the park. But with over 100,000 collective views and a 90% view-through rate on YouTube, it was new territory with a welcoming audience. (Side note: I might be one of those “grown men.”)

ROLES: Concept/Writer

Classics Covered

Rock 101

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Advertising a radio station on TV may seem counterintuitive. But try shifting the perception of a classic rock radio station known for its manly bro vibes. That was our challenge; this was our solution. And, bro, did it ever work. Listeners went up, and the sharing took off. It was even featured in Adweek and was tweeted around by the likes of the Clio Awards. Oh, it also won an Applied Arts award.

Applied Arts: Winner – 30 Seconds or Less - Single

Clio Awards: Short List – 30 Seconds or Less

ROLES: Concept/Writer

Buzz Kill

David Suzuki Foundation

The fact is, bees are dying at rapid rates. And since their daily pollinating work makes them vital to the survival of crops, plant life, and humanity, that basically means if they die, we all die. And since most PSAs and awareness campaigns prefer to dance around the whole apocalypse thing, we decided to embrace it.

ROLES: Concept/Writer

Great Taste Sounds Good

Fatburger

Fatburger became famous in America for its big burgers and its rock-and-roll diner vibes. But the young men of Canada didn’t know that. So to show this bass-boosting, burger-loving target market the limitless flavour possibilities at Fatburger, we made a national TV ad for them to feast their ears and their eyes on.

ROLES: Concept/Writer