Curling Fans Get Closer
Curling Canada
Curling Fans Get Closer
Curling Canada
One of the many unique things about curling, aside from the screaming, is how close fans get to the action. They can easily rub shoulders with some of the biggest stars in the game, so we wanted to remind lovers of the game just how unbelievably close they can get to the action at a live match.
ROLES: Copywriter/Concept
Start a Conversation
Access Youth
Start a Conversation
Access Youth
In the mobile phone age, knowing who their kids are talking to can often be beyond a parent’s control. So for Access Youth Outreach Services, we put out an awareness ad that encouraged parents to start a conversation with their kids before a predator does.
ROLES: Concept/Copywriting
Old School Newspaper
Capilano Suspension Bridge Park
Old School Newspaper
Capilano Suspension Bridge Park
Capilano Suspension Bridge Park has been around for a long time. Like, a really long time. But when you have a famous tourist destination with over a century of history, age is just a number that has the potential for making an epic ad. So to transport people back in time, we revived the Province’s 1889 design and made Capilano Suspension Bridge’s opening day the front page story. Of course, we sensationalized it a bit. But what news isn’t anyway?
ROLES: Writer
Billboards that Willy Rock You
Rock 101
Billboards that Willy Rock You
Rock 101
To communicate to commuters that Rock 101’s Willy Percy plays the best classic rock on the radio (and hams it up in between), we took the message on the road. Digital billboards and bus ads injected Willy’s name and face into iconic album covers, solidifying him as an essential part of the classic-rock lover’s daily drive.
ROLES: Concept/Writer
The All Fall Catalogue
Urban Barn
The All Fall Catalogue
Urban Barn
I’ve written a lot of catalogues in my time, but none are as fun as Urban Barn’s. Customers love them and, most importantly, so does my mom. (Not just because I write them.) The Urban Barn voice has set the brand apart from the competition. It’s recognizable, witty, and even a bit punny. Now, normally I use puns sparingly. But since this brand voice is famous for them, I feel safe admitting that I consider myself a pun-dit.
ROLES: Writer