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Give Comfort, Get Joy
McDonald's Canada
Give Comfort, Get Joy
McDonald's Canada
McDonald’s gifts cards have something in it for everyone. A free Big Mac or Egg McMuffin. So you can find a little comfort in the fact that no only will you be giving someone some joy. You’ll also get a little comfort food out of the deal.
ROLES: Copywriter/Concept

Super Happy Happy Social Media
Joey Restaurants
Super Happy Happy Social Media
Joey Restaurants
And now for something completely different. With an already established use of Renaissance art on their happy hour menu, Joey Restaurants needed a fun, creatively aligned way to show Millennials on social media that Joey’s happy hour is the happiest. So we renamed it Super Happy Happy Hour and added a whole lot of extra happiness to some super famous paintings, using Monty Python-style animations.
ROLES: Concept/Writer

A Sacredly Authentic Website
Holy Napoli Pizza
A Sacredly Authentic Website
Holy Napoli Pizza
Neapolitan pizza is the Champaign of pizzas. Its famous recipe has been passed down from Italian generation to Italian generation. In others words, it’s sacred. And unlike the frost-bitten wannabes, Holy Napoli frozen pizzas are nothing but pure, authentic Neapolitan goodness from toppings to bottomings (not a real word…yet). So to communicate the sacredness of Holy Napoli, we told its story in the holiest of holy voices and created a website of biblical proportions.
ROLES: Writer

Poop All Over the Web
Poop Like A Champion
Poop All Over the Web
Poop Like A Champion
I’ll bet you think talking poo is taboo. That’s probably why people these days get so constipated. No one makes a stink and says, “You can poo better!” Well, we did with Poop Like A Champion. From the social media channels to the website to the Amazon page, we blew the toilet seat off this silent-but-deadly subject, because we don’t give a crap about talking shit.
ROLES: Writer