“Digital”

We’re Here

Uber

With Uber’s arrival in Vancouver, they had a simple message: We’re here. I just added a little extra somethin’ somethin’ to the pre-existing campaign that ran globally.

ROLES: Copywriter

Give Comfort, Get Joy

McDonald's Canada

McDonald’s gifts cards have something in it for everyone. A free Big Mac or Egg McMuffin. So you can find a little comfort in the fact that no only will you be giving someone some joy. You’ll also get a little comfort food out of the deal.

ROLES: Copywriter/Concept

Super Happy Happy Social Media

Joey Restaurants

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And now for something completely different. With an already established use of Renaissance art on their happy hour menu, Joey Restaurants needed a fun, creatively aligned way to show Millennials on social media that Joey’s happy hour is the happiest. So we renamed it Super Happy Happy Hour and added a whole lot of extra happiness to some super famous paintings, using Monty Python-style animations.

ROLES: Concept/Writer

A Sacredly Authentic Website

Holy Napoli Pizza

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Neapolitan pizza is the Champaign of pizzas. Its famous recipe has been passed down from Italian generation to Italian generation. In others words, it’s sacred. And unlike the frost-bitten wannabes, Holy Napoli frozen pizzas are nothing but pure, authentic Neapolitan goodness from toppings to bottomings (not a real word…yet). So to communicate the sacredness of Holy Napoli, we told its story in the holiest of holy voices and created a website of biblical proportions.

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ROLES: Writer

Poop All Over the Web

Poop Like A Champion

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I’ll bet you think talking poo is taboo. That’s probably why people these days get so constipated. No one makes a stink and says, “You can poo better!” Well, we did with Poop Like A Champion. From the social media channels to the website to the Amazon page, we blew the toilet seat off this silent-but-deadly subject, because we don’t give a crap about talking shit.

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ROLES: Writer