Perfectly Inseparable
McDonald's Canada
Perfectly Inseparable
McDonald's Canada
McCafé at McDonald’s now has a tasty selection of bagels. And what goes great with bagels? Coffee. Duh. So we created a digital mini campaign that ran on Spotify, Instagram, and YouTube. Maybe you saw it. Maybe you didn’t. But now you have. So there.
ROLES: Copywriting
Super Happy Happy Social Media
Joey Restaurants
Super Happy Happy Social Media
Joey Restaurants
And now for something completely different. With an already established use of Renaissance art on their happy hour menu, Joey Restaurants needed a fun, creatively aligned way to show Millennials on social media that Joey’s happy hour is the happiest. So we renamed it Super Happy Happy Hour and added a whole lot of extra happiness to some super famous paintings, using Monty Python-style animations.
ROLES: Concept/Writer
A Sacredly Authentic Website
Holy Napoli Pizza
A Sacredly Authentic Website
Holy Napoli Pizza
Neapolitan pizza is the Champaign of pizzas. Its famous recipe has been passed down from Italian generation to Italian generation. In others words, it’s sacred. And unlike the frost-bitten wannabes, Holy Napoli frozen pizzas are nothing but pure, authentic Neapolitan goodness from toppings to bottomings (not a real word…yet). So to communicate the sacredness of Holy Napoli, we told its story in the holiest of holy voices and created a website of biblical proportions.
ROLES: Writer
Poop All Over the Web
Poop Like A Champion
Poop All Over the Web
Poop Like A Champion
I’ll bet you think talking poo is taboo. That’s probably why people these days get so constipated. No one makes a stink and says, “You can poo better!” Well, we did with Poop Like A Champion. From the social media channels to the website to the Amazon page, we blew the toilet seat off this silent-but-deadly subject, because we don’t give a crap about talking shit.
ROLES: Writer
The Easy Website
Dye & Durham
The Easy Website
Dye & Durham
When I’m not writing creative ads, I write creative websites—like this one for a very complicated suite of legal software. After getting familiar with the brief, I got familiar with the products and the brand voice to bring this website together. I also wrote the product intro videos. Oh, and voiced them. Oh, and animated them. Yes, sometimes I do things other than writing.
ROLES: Writer