“Archive”

Get Comfort, Give Joy

McDonald's Canada

This is on the digital page as well. But it was on the radio too. So I thought I’d let you know if you don’t get to the digital stuff. Which you should.

ROLES: Copywriter/Concept

Give Comfort, Get Joy

McDonald's Canada

McDonald’s gifts cards have something in it for everyone. A free Big Mac or Egg McMuffin. So you can find a little comfort in the fact that no only will you be giving someone some joy. You’ll also get a little comfort food out of the deal.

ROLES: Copywriter/Concept

Perfectly Inseparable

McDonald's Canada

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McCafé at McDonald’s now has a tasty selection of bagels. And what goes great with bagels? Coffee. Duh. So we created a digital mini campaign that ran on Spotify, Instagram, and YouTube. Maybe you saw it. Maybe you didn’t. But now you have. So there.

ROLES: Copywriting

Rock 101: Binary Rock

Spec Work

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A little spec concept for Rock 101 to promote listening to their station in the digital age.

ROLES: Concept/Art Direction/Copywriting

Take it Slow

BC Government

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If you’ve been in a place that serves alcohol lately, you’ve probably been served this message. The BC Government needed posters at key touch points that said, “Pace yourself, bud,” but just in nicer words. That’s where I came in.

ROLES: Writer

Posters for Change

Bottle Hunters

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Bottle hunters is an initiative that equips and enables bottle collectors to reinvent their image. This project was started by my good friend and Associate Creative Director, Jeremy Grice. Along with other communications, we targeted small businesses in bottle pick-ups with these posters. The challenge: abolish the dumpster-diver label of the stereotypical bottle collector. The solution: position the Bottle Hunters as a respectable, genuine team of people who work hard to make a difference and a living in their community.

Lotus Awards: Silver – Credited Writer

ROLES: Writer

Bridging Into Digital

Capilano

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Capilano Suspension Bridge is a classic Vancouver destination that usually advertises through traditional media. But this year, we bridged into the digital realm to target more specific travellers: out of towners in need of a free lift, and discount-loving locals who haven’t got their annual pass.

ROLES: Concept/Writer

The Easy Website

Dye & Durham

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When I’m not writing creative ads, I write creative websites—like this one for a very complicated suite of legal software. After getting familiar with the brief, I got familiar with the products and the brand voice to bring this website together. I also wrote the product intro videos. Oh, and voiced them. Oh, and animated them. Yes, sometimes I do things other than writing.

View Site

ROLES: Writer

Homeowners Get Approved

Aaron Acceptance

If you own your home, Aaron Acceptance will give you a loan. It’s that simple. To let Alberta know this, I was tasked with creating a confident, but approachable, brand personality to deliver this message. Over six spots were produced and aired across Alberta. Here are just a few. You may also notice yours truly doing the disclaimer at the end. That’s right. I can work the mic, too.

ROLES: Writer/Studio Direction/Voice Talent (at the end)

Papa Pilot

Harrison Hot Springs Resort

With a primary target market of men and women with young families, radio is a crucial communication platform for positioning Harrison Hot Springs as the closer summer vacation destination—no flights required. And what better way to do that than by using a relatable, overly keen dad pretending to fly his kids to their not-so-far-off vacation destination.

ROLES: Concept/Writer/Studio Direction