Copywriting isn't regular old writing. In this line of work, every word counts, and the word counts count, and the basic rules don’t always rule. Copywriting is a different animal. It can be powerful and beautiful, like a moose; difficult to grasp, like a fish; and hard to create, like a moose-fish. Simply put, it's not easy. I’m Jono Saye, a Vancouver advertising copywriter who speaks through the kind of carefully crafted words found on billboards, radio waves, TVs, and the interwebs. And as you'll see, my writing is far from normal. It’s copywriting well said.
“Radio has the word ‘rad’ in it, which is a synonym for ‘cool.’ Therefore, it’s cool to advertise on the radio.”